arvindkumar

The best defensive strategy is the courage to attack yourself.

Because of its leadership position, the defender owns a strong point in the mind of the prospect. The best way to improve your position is by constantly attacking it. In other words, you strengthen your position by introducing new products or services that obsolete your existing ones. IBM is a master of the game. Every so often, IBM introduces a new... (posted by arvindkumar 6 years 114 days ago.)

Specialization, Diversification, Integration

Every business needs a core – an area where it leads. Every business must therefore specialize. But every business must also try to obtain the most from its specialization. It must diversify. The balance between these two determines the scope of a business. Parents Magazine Enterprises had for thirty-five years been a successful publisher of magazines and books on and for children. In the autumn... (posted by arvindkumar 6 years 169 days ago.)

“Buzz Marketing: Marketing to non-marketable customer”.

Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising. Nirmalya Kumar, professor of marketing, director of center for marketing and co-director of A.V. Birla India at London... (posted by arvindkumar 6 years 192 days ago.)

Finding weakness in the competitor strength.

“The most perfectly designed package in use.” Above statement was made by Raymond Loewy on the six and half ounce bottle of coca-cola folks in Atlanta (coca-cola base) obviously felt that the coke bottle was there greatest strength. They used that in every add and even trade marked it. But every strength has inherent weakness Guerrilla marketer know that. It was... (posted by arvindkumar 6 years 197 days ago.)